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Target Adds 1,000+ New Wellness Products

Aims to support guests on their wellness journeys without stretching their budgets.

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By: Charlie Sternberg

Associate Editor

Target Corporation is introducing more than 1,000 new wellness-related products starting at just $1.99 to support guests on their wellness journeys without stretching their budgets.
 
From skincare, hair care and personal care, to vitamins and the latest tech, Target aims to be a one-stop-shop where guests can feel celebrated and supported in living well.
 
“Wellness has been redefined to encompass a more holistic way of living — and it’s also different for every person,” said Rick Gomez, executive vice president and chief food, essentials and beauty officer, Target. “That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a non-alcoholic beverage from Sechey or stocking up on Bloom to get their daily greens. We’re making it fun and easy for our guests to discover new products at a great value, with more than 1,000 new wellness products, starting at just $1.99.”
 
Read about how wellness has been redefined post-Covid.

New Products

Target’s 1,000 new wellness products, including hundreds that are exclusive to Target, bring a unique shopping experience to its guests.
 
When guests enter a Target store, they will find a curated assortment of wellness-related products. Then, as they continue their shopping, guests will find prominent displays of other top wellness brands in departments including health and beauty.
 
In addition, the retailer has launched an online wellness destination on its website with ideas, products, meal inspiration and deals Target guests can tap into as they begin or continue their health and wellbeing journeys.
 
Beauty brands offered by Target will include:
 
  • Goop
  • Being Freshe
  • Tree Hut
  • CeraVe
  • Native
  • Lume

More Target News

Fenty Beauty launched at Ulta Beauty at Target on October 1, 2023, bringing a streamlined, accessible and specially curated product assortment from Rihanna’s beauty brand.

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